I am a curious being. Fascinated by subcultures and always on the lookout for stories. I like to connect dots, come up with ideas and find new ways to move things forward.
After a brief career as an MC in the Italian hip hop scene, I graduated in Design and moved to Amsterdam in 2009, where I collaborated with several production companies and created visuals for both the international and the Dutch music industry. Eventually I found my place in advertising, at creative agency KRFL (formerly known as Khanna\Reidinga) where I worked for brands like Vodafone, NN Group Global and car2go-Daimler among others.
Since 2016, I work as a freelance Creative / Art Director for a diverse range of agencies and brands. My work has been featured in various media outlets, awarded by the FWA and nominated at Cannes.
adidas, Vodafone, Heineken, Foot Locker, Harman Kardon, JBL, Bombay, Bacardi, Martini, Vivo, Knorr Professional, ASICS, Reebok, Onitsuka Tiger, Sony Music, Beats By Dre, Staples, Viktor & Rolf, car2go, Crocs, NN Group Global, HiTec, Johnnie Walker.
TBWA\, 180Amsterdam, Iris Amsterdam, VIRTUE, KRFL, HALAL Studio, Amsterdam Worldwide, Your Majesty, Hello Savants, JamJam Marketing, Hey Honey, Go Spooky.
Cannes Lions Shortlist - Entertainment for Sports
adidas Run For The Oceans - 2019
FWA - Cutting Edge Award
adidas NMD Cubes - August 2016
FWA - FWA of the Day
adidas NMD Cubes - June 2016