Client: adidas X Foot Locker
Agency: JAM JAM MARKETING
Role: Creative Art Direction
Foot Locker challenged us to look for ways to engage an increasingly female audience on theirs social media channels.
In collaboration with adidas, we launched a 4-episode content campaign featuring female content creators from different European cities. Each episode revolves around a different theme, flowers, mirrors, neon and stripes, inspired by exclusive adidas products and shows the girls sharing their perspective in a real and unscripted way. We also created a microsite hosted on HYPEBAE, our exclusive media partner. The platform works as the campaign hub where all the content is collected and showcased in a mesmerising way.
Director: Kristian van Kuijk
Still Photography: Patrick Kenawy
Production company: Cake Film & Photography