adidas NMD
Outdoor digital campaign


For the international launch of the Adidas NMD shoe Act Normal and Your Majesty built nine interactive LED cube installations that provided a fresh perspective on the cities we live in.

All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.

By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.

Role: Motion Design

Client: adidas Originals
Agency: Act Normal
Production Company: Your Majesty

Awards:
FWA - Site of the Day 
FWA / Adobe - Cutting Edge Project of the Month

Press:
The Drum - Highsnobiety - Hypebeast

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Selected Works

adidas SupernovaGlobal campaign

adidas NMDOutdoor digital campaign

Crocs - Find Your FunProject type

The Quantum ProjectProject type