All the cubes were connected and then placed on popular streets in London, Berlin, Stockholm, Milan, Barcelona, Hamburg, Rotterdam, Frankfurt and Munich.
By-passers could interact with other cities through a dedicated smartphone app that controlled which city was displayed in front of them. The cubes featured content from local influencers, Instagram users who added #NMD to their photos and branded content.
Client: adidas Originals
Agency: Act Normal
Production Company: Your Majesty
Role: Motion Designer
FWA - Site of the Day
FWA / Adobe - Cutting Edge Project of the Month
The Drum - Highsnobiety - Hypebeast