adidas Supernova
Global campaign


To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.

In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within
eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie. 

Role: Co-Art DirectionDesign Lead

Client: adidas Running
Agency: TBWA\United
Production Company: Stomerij

To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.

In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie. 

Role: Co-Art Direction & Design Lead

Client: adidas Running
Agency: TBWA\United
Production Company: Stomerij

To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.

In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie. 

Role: Co-Art Direction & Design Lead

Client: adidas Running
Agency: TBWA\United
Production Company: Stomerij

To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.

In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie. 

Role: Co-Art Direction & Design Lead

Client: adidas Running
Agency: TBWA\United
Production Company: Stomerij

To bring Supernova’s key properties to life, the creative team took inspiration from the mandala - a universal expression of balance and energy flow.

In order to represent the ultimate control of energy and the technological aspects achieved in the new Supernova, we portray the shoe within eye-catching mandala graphics, designed in neon colours to reflect the shoes. Retail is the number one channel to highlight the Supernova as the go-to shoe for serious runners. This project resulted in interactive windows, modular launch zones and a product movie. 

Role: Co-Art Direction & Design Lead

Client: adidas Running
Agency: TBWA\United
Production Company: Stomerij

Retail
In-store Concept

 

For the in-store concept we designed a modular system that allows retailers to build their own island based on the space available.
The modules have the same texture as the key visual and are made interactive by adding mirrors and mandalas, allowing customers to create their own visuals to share on their social media.

Selected Works

adidas SupernovaGlobal campaign

adidas NMDOutdoor digital campaign

Crocs - Find Your FunProject type

The Quantum ProjectProject type