Boost provides runners with the energy to become greater every run through constant energy return. It’s energy from the ground up.

The ULTRABOOST SS18 campaign brings every run to life through real running moments and real running creators. The visual approach is from the products’ perspective: from the ground, where boost acts, pushing runners to rise towards greatness. The campaign features three running moments derived from all different facets that make up a run. 

The product video, made by Onesize, is a fast-paced edit of Adidas’ own BOOST material – complementing the energetic nature of the campaign.

Role: Art direction & Design Lead

Client: adidas Running
Agency: TBWA\United
Creative directors: Thomas Jullien, Francesco Napoleone

Production Company: Onesize

Selected Works

adidas SupernovaGlobal campaign

adidas NMDOutdoor digital campaign

Crocs - Find Your FunProject type

The Quantum ProjectProject type