adidas ULTRABOOST SS18
Campaign


It all starts from the ground. Boost provides you with the energy to become greater every run Through constant energy return. The more you run, the more energy you bring to‐your life. Energy which is more than mere fuel. It’s creative thrust, the power to imagine a better you and the confidence to achieve it. It’s energy from the ground up.

With this campaign we tell a story of rising energy. A visual approach from the products’ perspective: from the ground, where boost acts, pushing runners to rise towards greatness With the launch of the ss18 ultraboost campaign we bring greater Every run to life with real running moments and real running creators. Greatness comes with commitment. This happens before and after the run. Not only during. In the current campaign we focus on all moments that make up a run. For this reason, our key visuals feature three different running moments. 

Client: adidas Running
Agency: TBWA\United
Creative directors: Thomas Jullien, Francesco Napoleone

Role: Design direction

Selected Works

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adidas NMDOutdoor digital campaign

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