The ULTRABOOST SS18 campaign brings every run to life through real running moments and real running creators. The visual approach is from the products’ perspective: from the ground, where boost acts, pushing runners to rise towards greatness. The campaign features three running moments derived from all different facets that make up a run.
The product video, made by Onesize, is a fast-paced edit of Adidas’ own BOOST material – complementing the energetic nature of the campaign.
Role: Art direction & Design Lead
Client: adidas Running
Creative directors: Thomas Jullien, Francesco Napoleone
Production Company: Onesize
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