adidas ULTRABOOST x Parley SS18

With this campaign adidas launchs the ss18 ULTRABOOST Parley and celebrates the collaboration between the two. The campaign builds on their communication approach of “energy from the ground up” featured in the current ULTRABOOST campaign and merges with the ethos of parley and its proposition.

To reinforce the concept of energy return and keep the visual direction consistent with the ULTRABOOST SS18 campaign, the visuals featured in this campaign are shot from the water up. 

Client: adidas Running
Agency: TBWA\United
Creative directors: Thomas Jullien, Francesco Napoleone

Role: Design direction


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