adidas X Parley - Run for the Oceans
Global campaign



The FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution.

To support the launch TBWA\NEBOKO partnered with Psyop and
Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print.

In addition, TBWA\NEBOKO created a toolkit and suite of content with local running crews and influencers for Run for the Oceans - a global charity run during which Adidas pledged to match the first million kilometers run with $1 for the Parley Ocean Plastic Program.

Role: Art Direction

Press: LBB Online - Campaign US - Highsnobiety - EcoWatch - Fubiz Campaign UK - Stash - Coloribus - Adgully - Adforum - Adformatie Marketing Mag AU - AdStasher - Shoot - Fonk ShotsThe Stable
The Drum

Client: adidas
Agency: TBWA\NEBOKO
Creative Director: Thomas Julien
Sn Art Director: Benjamin de Villiers
Sn Copywriter: Adrew Maaldrink

ULTRABOOST PARLEY
Production Company: PSYOP
Animation Company: GOLDEN WOLF

RUN FOR THE OCEANS
Production Company: SNOW BEACH
Post Production: Captcha
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels

The FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution.

To support the launch TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print.

In addition, TBWA\NEBOKO created a toolkit and suite of content with local running crews and influencers for Run for the Oceans - a global charity run during which Adidas pledged to match the first million kilometers run with $1 for the Parley Ocean Plastic Program.

Role: Art Direction

Press: LBB Online - Campaign US - Highsnobiety - EcoWatch - Fubiz Campaign UK - Stash - Coloribus - Adgully - Adforum - Adformatie Marketing Mag AU - AdStasher - Shoot - Fonk ShotsThe Stable
The Drum

Client: adidas
Agency: TBWA\NEBOKO
Creative Director: Thomas Julien
Sn Art Director: Benjamin de Villiers
Sn Copywriter: Adrew Maaldrink

ULTRABOOST PARLEY
Production Company: PSYOP
Animation Company: GOLDEN WOLF

RUN FOR THE OCEANS
Production Company: SNOW BEACH
Post Production: Captcha
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels

The FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution.

To support the launch TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print.

In addition, TBWA\NEBOKO created a toolkit and suite of content with local running crews and influencers for Run for the Oceans - a global charity run during which Adidas pledged to match the first million kilometers run with $1 for the Parley Ocean Plastic Program.

Role: Art Direction

Press: LBB Online - Campaign US - Highsnobiety - EcoWatch - Fubiz Campaign UK - Stash - Coloribus - Adgully - Adforum - Adformatie Marketing Mag AU - AdStasher - Shoot - Fonk ShotsThe Stable
The Drum

Client: adidas
Agency: TBWA\NEBOKO
Creative Director: Thomas Julien
Sn Art Director: Benjamin de Villiers
Sn Copywriter: Adrew Maaldrink

ULTRABOOST PARLEY
Production Company: PSYOP
Animation Company: GOLDEN WOLF

RUN FOR THE OCEANS
Production Company: SNOW BEACH
Post Production: Captcha
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels

The FW18 UltraBOOST Parley running shoe is the latest addition to the Adidas x Parley collaboration that raises awareness for the threat of marine plastic pollution.

To support the launch TBWA\NEBOKO partnered with Psyop and Golden Wolf to create an eye-catching animation. The stop-motion video spotlights the unique recycled plastic textile, or Parley Ocean Plastic™, using it as a canvas to tell its backstory with beautiful embroidery. The campaign is rolled out through adidas channels in cinemas, online video, social, in-store and print.

In addition, TBWA\NEBOKO created a toolkit and suite of content with local running crews and influencers for Run for the Oceans - a global charity run during which Adidas pledged to match the first million kilometers run with $1 for the Parley Ocean Plastic Program.

Role: Art Direction

Press: LBB Online - Campaign US - Highsnobiety - EcoWatch - Fubiz Campaign UK - Stash - Coloribus - Adgully - Adforum - Adformatie Marketing Mag AU - AdStasher - Shoot - Fonk ShotsThe Stable
The Drum

Client: adidas
Agency: TBWA\NEBOKO
Creative Director: Thomas Julien
Sn Art Director: Benjamin de Villiers
Sn Copywriter: Adrew Maaldrink

ULTRABOOST PARLEY
Production Company: PSYOP
Animation Company: GOLDEN WOLF

RUN FOR THE OCEANS
Production Company: SNOW BEACH
Post Production: Captcha
Photography Production: Cake Film & Photography
Photographer: Sophie Hemels

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