Social Media campaign
Client: Crocs EU
Role: Art Direction
Crocs footwear are renowned for extreme comfort, fun and colour. We created an online campaign that embraced these values.
Photography was central to the campaign which featured an online photo competition to encourage Crocs fans worldwide to go out and find the fun happening at their feet. Wearing their favourite pair of Crocs, people sent in photos for a chance to win a family trip to Disney World, Florida.
The campaign reached 11.7 million people across 7 european markets. With 19000+ unique visitors to crocs.eu and almost 6000 new fans on facebook.