Foot Locker - The Voices of the Future
Content campaign 

During Fashion Week 2020, we launched Foot Locker’s campaign “The Voices Of the Future”. A short docu-series which aims to elevate and support voices who are striving for a change in the fashion industry.

We collaborated with 3 cultural shapers and activists who shared their vision on how to create a more inclusive future. Each fashion film-esque episode is a bold and unapologetic statement which intends to inspire an audience who faces similar issues. 

Role: Creative and Art direction

Directed by: Jak O'Hare
DOP: Jasper de Kloet
Producers: Koen Barnhatd & Sophie Hendricks

Client: Foot Locker
Agency: VIRTUE Amsterdam
Managing Director: Perre van den Brink
Executive Creative Director: Pascal Rotteveel
Strategy Director: Munise Can
Account Director: Gemma Trounce
Account Manager: Sabine van Kranen


March 2018 marked the launch of adidas Originals DEERUPT at Foot Locker stores across Europe and online. JAMJAM teamed up with the brand to bring the experience to life, both on- and offline. The launch kicked off with a 4 day event in Milan, Italy, where influencers and consumers were invited to Enter the Grid.

At the launch, invitees received a coded wristband to unlock a map with a secret location, leading them to a party with local artists. Aside from partying, guests also had a chance to win a pair of trainers and interact with a hologram version of themselves and the product — resulting in lots of organically-created social media content.

Role: Motion Design Direction

Client: adidas Originals
Agency: JAMJAM
Production Company: Your Majesty


Selected Works

Foot Locker - Name Your 5Social Media Campaign

adidas NMDOutdoor digital campaign

ShiftProject type

Crocs - Find Your FunProject type

Blockparty AmsterdamProject type

The Quantum ProjectProject type

PosthumanismProject type