Client: Johnson & Johnson USA
Role: Creative Director
Johnson & Johnson tasked us with revamping the company's image to highlight its advanced new technology and attract new talent.
We leveraged their audience's interest in Science-Fiction and launched the 'All Sci, No Fi' campaign. This integrated campaign showcases some of J&J's most innovative initiatives as if they were part of a sci-fi movie trailer.
From the visual narrative of the films to the design of the OOH and other digital assets, we created a sci-fi-inspired universe for J&J's cutting-edge new technology. Positioning the company at the forefront of innovation and inviting all potential applicants to be part of this exciting journey.
Creative Director: Julio Alvarez
Creative Director: César Garcia
Strategist Director: Diana Machado
Producer: Lauren Cardoe
Production Agency: Whale Amsterdam
Production company: Unit 9
Director: Cole Paviour
OOH & Print