Global integrated campaign
Role: Art Direction
The new PUREBOOST GO trainers feature an Expanded Landing Zone which adds more agility and adaptability, making it the best option for street running.
This allowed us to create a campaign that was rooted in culture, with a real, raw and authentic visual approach inspired by the streets of NYC. Together with local creators and runners we highlighted the shoes’ features and brought the audience on a journey through Brooklyn.
In addition, the campaign set a new creative benchmark for how the brand depicts running in campaigns that follow.
CD: Thomas Jullien & Andre Gray
Director - Tom Bender
Cameras - Rick Starick, Tom Bender and Everett Bouwer
Production Company - GLAM PR