PUREBOOST GO (FW18)

Global integrated campaign

Client: adidas
Agency: TBWA\NEBOKO
Role: Creative/Art Direction

The new PUREBOOST GO trainers feature an Expanded Landing Zone which adds more agility and adaptability, making it the best option for street running.

This allowed us to create a campaign that was rooted in culture, with a real, raw and authentic visual approach inspired by the streets of NYC. Together with local creators and runners we highlighted  the shoes’ features and brought the audience on a journey through Brooklyn.

In addition, the campaign set a new creative benchmark for how the brand depicts running in campaigns that follow.