SPIRIT OF

Digital Campaign

Client: Foot Locker
Agency: VIRTUE
Role: Sn. Creative

Foot Locker is all about giving back to its community, so what better opportunity than a holiday season campaign to do just that?

The campaign sees a gifted group of established talents — Not3s, Priestess and Red Star FC — support youth communities across Europe, giving something back and capturing the true spirit of the holidays. Each talent selected the value most important to them, which became the driving force for their respective film.

Managing Director: Perre van den Brink
Executive Creative Director: Pascal Rotteveel
Creative Director: Ramin Bahari
Strategy Director: Munise Can
Account Director: Gemma Trounce
Account Manager: Sabine van Kranen

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